You all must have heard about brand promotion and it’s quite common as well because a new startup always needs a brand promotion and marketing to be widely known. And to make it’s startup or brand working. But have you ever heard about a ‘Charity Marketing Software’?
Sounds a bit rare right? But 26 year old, Sagar Grover, an entrepreneur, designer, and marketer who is dedicated towards social impact have created a platform called Pin.care, which brings Brand, User and NGO’s altogether. Sagar also through his blog creates a quirky photo filters that help raise digital awareness around social issues
THOUGHT OUT OF THE BOX
Pin.care is charity marketing software that spread awareness about the social causes with the help of brands. Combining the latest social media tech (AR) and culture inspired design; Pin.care generates awareness and funds for social causes, with the help of brands. The service is aimed to direct a part of the millions of dollars being spent on digital ads to charity by providing brands the same and often higher value.
“Pin.care is a digital marketing service which helps brands to generate word of mouth by giving back to the society. The service helps brands capture Facebook and Snapchat referrals against charity to NGO’s.” –Sagar Grover
SOCIAL CAUSE FOR THE SOCIETY
Pin.care raises and spread awareness among the society about one or the other social issues through its platform, then it’s definitely serving the society by making the citizens vigilant.
“All our marketing solutions are targeted towards generating funds and awareness for NGO’s while providing quantified marketing benefits to brands. The unique part is brands get equivalent and often much higher marketing by giving charity instead of spending on paid digital ads.” –Sagar Grover
“Our campaigns are impactful and fun for users to join, as well as we make sure the money donated by the brand is solving a real social issue. We also run a dedicated charity check-in service for restaurants to generate Snapchat photo check-ins through charity. Where, all restaurants can enjoy check-ins against meal donations instead of spending their money on ads.” –Sagar Grover
Pin.care IS ALL ABOUT UNIQUENESS
It’s unique majorly in two aspects that it is charitable as well as social media technology at the same time –
Charity – currently Indian brands have zero automated charity marketing solutions, there are a lot of websites where brands can start generating sales/ referrals against discounts/ freebies/ cash back but none where the brand that can contribute to the society.
“When it comes to charity marketing, there is a lot of ground work, and cause research involved which stops brands from executing due to resource bandwidth. Pincare aims to make it a simple 5 min process for brands to execute charity marketing online with aim of generating funds for worthy NGO’s.” –Sagar Grover
Social Media Tech – it is a technology which works like any other social media site.
“We’re providing AR photo filters for brands to leverage user participation. Social media users are addicted to photo posting and camera filters and thus leveraging it for social good enable much higher engagement. With human centric designs, we help brands publish their content directly on Facebook camera (the mass) and Snapchat camera (youth).” –Sagar Grover
IT’S AS EASY AS IT LOOKS
“Basically the core idea is that users are always looking for ‘good’ things to do on the internet. We came up with a simple model where Brands, Users and NGO’s can connect seamlessly. For users, we provide quirky digital actions to donate without paying.” –Sagar Grover
For brands, it enables donate per referral model, where they are always inclined towards donating more for online engagement, without increasing their marketing expense, it’s just doing charity instead of buying paid ads. For NGO’s Pin.care acts as a fund source for regular high volume donations for the great work they do.
SEEDING OF THE IDEA
“ALS ice bucket challenge inspired a lot – the campaign was able to generate more than 100 million for the associated NGO in 2014 by being participated by users across the world.” –Sagar Grover
It is evidently visible that users are always looking for good things to do on social media for social causes. Pin.care aims to provide Indian users a variety of ALS kind campaigns to participate in on a regular basis. Presently it’s been 8 months since when pin.care has been established; currently it’s been headquartered at Innov8 in Connaught place, New Delhi.
GAINING THE MONETARY HELP
Sagar further mentioned that they were supported by a brand called Redcliffe Capital’s (http://www.redcliffecapital.com), who he claims that were happy to donate. He along with his colleague worked.
“On the nonprofit side, we’re working with established NGO’s like WaterAidIndia.” –Sagar Grover
Charity brings to life again
Those who are spiritually dead.
